What is Corporate name?
A corporate name is the official legal designation of a company registered in Switzerland. It is a critical identifier used to distinguish a business from others and is required to comply with specific legal and regulatory standards outlined in the Swiss Code of Obligations (CO) and other commercial laws.
Rules and Requirements for a Corporate Name in Switzerland
- Uniqueness
- The corporate name must be unique and not identical or too similar to existing names registered in the Swiss Commercial Register. This ensures clear identification and avoids potential legal disputes.
- Transparency
- The name should clearly reflect the type of business activity or the company’s legal structure (e.g., AG for joint-stock companies, GmbH for limited liability companies). This provides transparency for clients, partners, and regulatory authorities.
- Language and Format
- The corporate name can be in any language, but it must use the Latin alphabet. Certain symbols and abbreviations may be restricted or require approval.
- Misleading Names
- Names that could mislead the public about the nature, size, or purpose of the company are prohibited.
Importance of a Corporate Name
- Legal Recognition: A corporate name is mandatory for registration in the Swiss Commercial Register, granting the company legal status and the ability to operate officially.
- Brand Identity: Beyond its legal function, the corporate name serves as a key element of the company’s branding and public image.
- Protection: Registered corporate names are legally protected, preventing unauthorized use by other businesses.
Choosing an appropriate and compliant corporate name is a foundational step in establishing a company in Switzerland. It not only ensures legal compliance but also contributes to the company’s reputation and market presence.