What is Corporate name?

A corporate name is the official legal designation of a company registered in Switzerland. It is a critical identifier used to distinguish a business from others and is required to comply with specific legal and regulatory standards outlined in the Swiss Code of Obligations (CO) and other commercial laws.

Rules and Requirements for a Corporate Name in Switzerland

  1. Uniqueness
    • The corporate name must be unique and not identical or too similar to existing names registered in the Swiss Commercial Register. This ensures clear identification and avoids potential legal disputes.
  2. Transparency
    • The name should clearly reflect the type of business activity or the company’s legal structure (e.g., AG for joint-stock companies, GmbH for limited liability companies). This provides transparency for clients, partners, and regulatory authorities.
  3. Language and Format
    • The corporate name can be in any language, but it must use the Latin alphabet. Certain symbols and abbreviations may be restricted or require approval.
  4. Misleading Names
    • Names that could mislead the public about the nature, size, or purpose of the company are prohibited.

Importance of a Corporate Name

  • Legal Recognition: A corporate name is mandatory for registration in the Swiss Commercial Register, granting the company legal status and the ability to operate officially.
  • Brand Identity: Beyond its legal function, the corporate name serves as a key element of the company’s branding and public image.
  • Protection: Registered corporate names are legally protected, preventing unauthorized use by other businesses.

Choosing an appropriate and compliant corporate name is a foundational step in establishing a company in Switzerland. It not only ensures legal compliance but also contributes to the company’s reputation and market presence.